Three Papers Accepted for Presentation at CODE@MIT

Our paper on the effect of search costs on book sales in a physical book store will be presented at CODE@MIT. This paper shows that search costs affect the search process of consumers but not the consideration process. We use results from a randomized field experiment in a physical bookstore, using video-tracking technology to track consumers, to show that consumers pick and take books from the edge of tables more often. Our paper on the effect of offering TV channels on piracy will also be presented at CODE@MIT. In this paper we show that offering new and attractive TV broadcasting movies and TV shows leads some pirates to stop pirating. We also estimate the price that pirates would be willing to pay for a catalog as large as Netflix’s in the US. Finally, our paper on binge will also be presented at CODE@MIT. This paper provides preliminary results showing that binging increases TV consumption but reduces willingness to pay.

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