Six Papers Accepted for Presentation at the Marketing Science Annual Conference

Pedro Ferreira and co-authors will present six papers at the annual marketing science conference hosted at the Marshall School of Business, USC. We will present two papers on the welfare properties of recommender systems, two papers on media consumption (on the effect of TSTV and binge watching), one paper on how consumers combine WoM from friends and likes from the crowd to purchase movies and TV shows in a VoD system and another paper on proactive churn management.