Pedro Ferreira speaks at Eller, Arizona

The Impact of Time Shift TV on TV Consumption

Eller College of Management, University of Arizona

September 2016

Pedro will give a talk on the impact of time-shift TV and TV consumption at the Eller School of Management. This paper shows that the introduction of time-shift TV does not reduce the consumption of live TV and therefore the concern of advertisers that time-shift TV reduces revenues seems unwarranted. This paper also shows that users do not take advantage of time-shift TV to abandon live ads more often. Read more links to paper on the effect of TSTV on TV consumption and ad-avoidance