Paper on the Effect of TV Convergence Technologies Accepted at CIST 2015

Our paper on the effect of Time-Shift TV (TSTV) on TV consumption has been accepted for presentation at the 2015 Conference on Information Systems and Technology. This paper uses data from a randomized experiment to show that offering attractive TV channels to consumers increases TV viewership only if these channels can be watched in time-shift. We also show that in this case TV substitutes some Internet consumption. This provides some evidence  that TV can fight against Internet video streaming when it emulates the later and, for example, offers more flexibility than linear TV.

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