Our paper on the effect of television content on pirates online activities will open the 2015 NBER Summer Institute Workshop on Economics of IT and Digitization. In this paper we show heterogeneous effects at the individual level in terms of how users substitute between TV content and video consumption over the Internet. We use results from a randomized field experiment to show that heavy Internet users shift their pirating activities to different content once offered new attractive TV content (movies and shows) for free. We also show that once these free offers end they go back to pirating such content. A draft of this paper will be available soon.