Welcome to my digital footprint.

I am an Associate Professor at the Heinz College and at the Department of Engineering and Public Policy at Carnegie Mellon University. My research work focuses on how people use technology to consume experience goods and influence others to do so. These are inextricably linked to how firms behave and how public policies affect market structures. My work focuses on the application of robust empirical identification methods to analyze large datasets obtained from organic in-vivo large-scale network-centric randomized field experiments. Most of my research spans two interrelated applied areas. I am interested in the Impact of Information and Communication Technologies on Education (IICTE) and in Peer Influence and Consumption in the Media Industry (PICMI). The bulk of my work is in medialytics — using big data to understand the future of the media industry. In addition, I have also been studying Competition, Consumer Churn and Switching Costs (CCCSC) in telecommunications. In 2018, I was awarded the Information Systems Society Sandy Slaughter Early Career Award, which “recognizes and honors early career individuals who are on a path towards making outstanding intellectual contributions to the IS discipline.”