Qiwel Han

Qiwei Han Successfully Defends PhD Thesis

Qiwei Han successfully defended his PhD thesis on the impact of search costs in offline environments. In his thesis, Qiwei shows that consumers behave alike in offline and online settings when thinking about what to purchase. In particular, consumers first search for products and only later consider purchasing a product from the consideration set they built during the search stage. Using a randomized field experiment, he shows that search costs affect considerably the search stage but not the purchase stage. Qiwei will join the Nova School of Business in Lisbon as a Post-Doctoral Fellow this summer.