Pedro Ferreira speaks at Eller, Arizona

The Impact of Time Shift TV on TV Consumption

Eller College of Management, University of Arizona

September 2016

Pedro will give a talk on the impact of time-shift TV and TV consumption at the Eller School of Management. This paper shows that the introduction of time-shift TV does not reduce the consumption of live TV and therefore the concern of advertisers that time-shift TV reduces revenues seems unwarranted. This paper also shows that users do not take advantage of time-shift TV to abandon live ads more often. Read more links to paper on the effect of TSTV on TV consumption and ad-avoidance

Pedro Ferreira speaks at Goizueta, Emory

The Impact of Time Shift TV on TV Consumption

Goizueta Business School, Emory University

October 2016

Pedro will give a talk on the impact of time-shift TV and TV consumption at the Goizueta Business School. This paper shows that the introduction of time-shift TV does not reduce the consumption of live TV and therefore the concern of advertisers that time-shift TV reduces revenues seems unwarranted. This paper also shows that users do not take advantage of time-shift TV to abandon live ads more often. Read more links to paper on the effect of TSTV on TV consumption and ad-avoidance

Three Papers Accepted for Presentation at CODE@MIT

Our paper on the effect of search costs on book sales in a physical book store will be presented at CODE@MIT. This paper shows that search costs affect the search process of consumers but not the consideration process. We use results from a randomized field experiment in a physical bookstore, using video-tracking technology to track consumers, to show that consumers pick and take books from the edge of tables more often. Our paper on the effect of offering TV channels on piracy will also be presented at CODE@MIT. In this paper we show that offering new and attractive TV broadcasting movies and TV shows leads some pirates to stop pirating. We also estimate the price that pirates would be willing to pay for a catalog as large as Netflix’s in the US. Finally, our paper on binge will also be presented at CODE@MIT. This paper provides preliminary results showing that binging increases TV consumption but reduces willingness to pay.

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Pedro Ferreira speaks at Sloan, MIT

Pedro will give a talk on Proactive Churn Management at the Sloan School of Management. He will discuss results from a randomized field experiment looking at the value of social information to improve churn management. This paper shows that firms can benefit from pro-actively calling consumers who are about to finish their contracts to offer them renewal deals and more so when they also contact their friends.

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Paper on Measuring Switching Costs in Triple Play Services Featured at Paris Tech Workshop on the Economics of Network Industries

Our paper on measuring switching costs in triple play services will be featured at the Annual Workshop in the Economics of Network Industries. This paper shows how consumer surplus, firm profits and welfare change when the lock-in period associated to today’s contracts change from the status quo of 24 months. We also discuss the potential effects that may arise if providers change current prices to accommodate shorter lock-in periods.
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Paper on the Welfare Changes in Cournot Competition Accepted for Publication in the Journal of Industrial Economics

My paper on how welfare changes when the number of firms change in a Cournot setting was accepted for publication in the Journal of Industrial Economics. This paper extends findings discussed in the prior literature to the case of firms facing concave production costs and thus provides a number of new results that apply to networked industries with economies of scale such as telecommunications and energy. I also show how the theoretical bounds now derived can be used to measure how breaking-up a telecommunications provider may increase consumer welfare.

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SCECR 2013

Two Papers Accepted at Statistical Challenges in E-Commerce Research

Our papers on the effect of proactive churn management and on the effect of peer influence in the consumption of VoD movies will be presented at SCECR. In the first paper we show how firms can use pro-active churn management to better retain consumers who are about to end their contracts and how social network data can be used to improve retention. In the second paper we show results from a large-scale randomized experiment on the effect of price promotions on VoD movies. In particular, we show that VoD sales may decrease with price promotions but that this effect might be mitigated if firms target consumers with many friends because this may generate enough peer influence so that friends buy more movies countering the former effect.
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Paper on Effects of TSTV Featured at ZEW

Our paper on the effect of Time-Shift TV (TSTV) on TV consumption will be featured at the ZEW Conference on the Economics of ICT. This paper shows how the introduction of TSTV increases TV consumption at the expense of Internet usage and VOD consumption. We also discuss some managerial implications of this result for advertisers and cable companies.
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Pedro Ferreira speaks at Stern, NYU

Pedro will give a talk on Proactive Churn Management at the Stern School of Business. He will discuss results from a randomized field experiment looking at the value of social information to improve churn management. This paper shows that firms can benefit from pro-actively calling consumers who are about to finish their contracts to offer them renewal deals and more so when they also contact their friends.
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