Entries by StevenPaschke

Pedro Ferreira speaks at Eller, Arizona

The Impact of Time Shift TV on TV Consumption Eller College of Management, University of Arizona September 2016 Pedro will give a talk on the impact of time-shift TV and TV consumption at the Eller School of Management. This paper shows that the introduction of time-shift TV does not reduce the consumption of live TV […]

Pedro Ferreira speaks at Goizueta, Emory

The Impact of Time Shift TV on TV Consumption Goizueta Business School, Emory University October 2016 Pedro will give a talk on the impact of time-shift TV and TV consumption at the Goizueta Business School. This paper shows that the introduction of time-shift TV does not reduce the consumption of live TV and therefore the […]

Three Papers Accepted for Presentation at CODE@MIT

Our paper on the effect of search costs on book sales in a physical book store will be presented at CODE@MIT. This paper shows that search costs affect the search process of consumers but not the consideration process. We use results from a randomized field experiment in a physical bookstore, using video-tracking technology to track […]

Paper on Effects of TSTV Featured at NBER Summer Institute

Our paper on the effect of Time-Shift TV (TSTV) on TV consumption will be featured at the ZEW Conference on the Economics of ICT. This paper shows how the introduction of TSTV increases TV consumption at the expense of Internet usage and VOD consumption. We also discuss some managerial implications of this result for advertisers […]

Pedro Ferreira speaks at Sloan, MIT

Pedro will give a talk on Proactive Churn Management at the Sloan School of Management. He will discuss results from a randomized field experiment looking at the value of social information to improve churn management. This paper shows that firms can benefit from pro-actively calling consumers who are about to finish their contracts to offer […]